IN SIMPLE TERMS, SEO IS THE PROCESS OF IMPROVING YOUR SITE TO INCREASE IT'S VISIBILITY FOR RELEVANT SEARCHES. THE BETTER VISIBILITY YOUR PAGES HAVE IN SEARCH RESULTS, THE MORE LIKELY YOU ARE TO GARNER ATENTTION AND ATTRACT PROSPECTIVE AND EXISTING CUSTOMERS TO YOUR BUSINESS.
IMPORTANCE OF SEO
SEO is important because it keeps the search engine results fair.
Web Users trust the search engine, so by achieving a ranking spot in the first 5 pages in google search engine will signal to users that your site is credible and trusted.
The higher the rank in results pages, the more clicks and traffic your site will generate.
Better webpage user experience
Improves website speed
Improves traffic to website
Results to higher conversion rate
Helps establish brand awareness
Creates synergy of all marketing activities online
Primary source of lead
Promotes better cost management